gini-arnold

How To Leverage The Latest Updates On Pinterest

By on May 22, 2013

How to Use the Latest Updates to PinterestDevelopers at Pinterest have been busy adding new features to the platform. The following list is designed to help brands stay on top of the changes.

Duplicate Pin Notification

Pinterest accounts with multiple managers, or managers with multiple Pinterest accounts, have reason to rejoice over this particular feature. This notification alerts users that are attempting to pin content that has previously been pinned by the account, helping to limit the amount of time spent reviewing pins before sharing content. Brands will find this useful because it helps to ensure that the account is constantly sharing new information with its followers.

Mobile Updates- Push Notifications & Mentions

Pinterest has also added push notifications for its

By |Wednesday, May 22, 2013|Social Media|0 Comments

5 Ways B2B’s Can Use Vine to Increase Brand Awareness

By on May 8, 2013

Vine, the video-based Twitter app, made its mark in social media when it was released in early 2013. The six-second video sharing tool is in the news again for announcing that it will soon be available on Android devices.

Here is a list of videos to inspire new (and veteran) Vine users:

 

1. Stop-motion Animation

Stop-motion animation videos are currently among the more beloved types of videos thanks to their artistic vibe and simplicity to create. This Earth Day Vine, shared by Mashable, shows a spinning planet Earth made of craft paper:

2. How-To Videos Lowe’s Home Improvement does a great job of sharing how-to videos that appeal to a broad audience. In the following Vine they

By |Wednesday, May 8, 2013|Social Media, Twitter|0 Comments

4 Tips for Brands Using Instagram

By on April 25, 2013

Brands that already have a hefty social media presence on other networks (Twitter, Facebook, LinkedIn, Pinterest, etc) may be finding it difficult to generate new content to share to Instagram. Here are some tips for creating image-specific content optimized for Instagram users:

1. Use Instagram-specific Hashtags
Instagram users utilize hashtags to group photos of a common theme and to simplify search, much like on Twitter. The following popular hashtags have great potential for brand use:

#TBT (Throwback Thursday) or #FBF (Flashback Friday) – Use these hashtags to post a photo taken in the past of something relevant to the brand. Vintage images of products, company founders, buildings and old-fashioned marketing materials are always popular.

#TransformationTuesday – This hashtag is used

By |Thursday, April 25, 2013|Social Media|0 Comments

A Close Inspection of Facebook’s Updates and What They Mean for Your Brand

By on April 18, 2013

Facebook has been busy making changes to its functionalities in the last few months- eight since January to be exact- but don’t be overwhelmed by these new updates. Instead, optimize your brand’s Facebook page by using the following tips and best practices: 

Partner Categories

Through Partner Categories brands will be able to focus their advertising dollars on Facebook users with purchasing histories that suggest they would be interested in specific products or services.

Brands can leverage this new Facebook feature by advertising products or services that build on purchases users have already made. For instance, a computer company may choose to advertise computer-maintenance services instead of computer hardware since they have access to a group

By |Thursday, April 18, 2013|Social Media|0 Comments

7 Tips for Finding Success on Twitter

By on April 10, 2013

Last week, Twitter made some major changes to its brand-focused website, “Twitter for Business”, by re-launching the site and adding an updated list of tips for developing a successful company Twitter account. The page is a great resource for businesses getting started on Twitter or for businesses hoping to increase the positive results of their current Twitter campaign.

We pulled seven of our favorite tips from Twitter’s list of suggestions and added valuable insight to help companies find success, whether they are preparing to launch an account or trying to find more value in their current efforts.

1. Twitter says: Choose and promote a single, official hashtag.

rFactr says: While choosing one official hashtag to represent

By |Wednesday, April 10, 2013|Twitter|0 Comments

What the New Pinterest Layout Means for Businesses

By on March 20, 2013

Following the release of a new analytics platform for business users last week, Pinterest announced a set of updates to its interface on Monday via its blog. Here are the 3 biggest changes users will find on their Pinterest pages and how businesses will benefit from the updates:

More Focus on Content

The biggest cosmetic change users will notice it the lack of borders around the photos or videos of pins and a slightly darker background that makes content pop. Along with these cosmetic updates, users will find the new layout offers a less obtrusive method of search. The numerous, bulky menus located across the top of the homepage have been replaced with two dropdown menus that users can use to

By |Wednesday, March 20, 2013|Social Media|0 Comments

Optimizing Your Business Page for the New YouTube One Channel

By on March 11, 2013

YouTube released its new channel layout, YouTube One Channel, last week. The updates allow brands the opportunity to personalize and organize their page in ways that are very different from previous user capabilities. Here are a couple of tips for handling the new changes and optimizing the new options available:

Welcome Video

The new YouTube One Channel allows businesses to upload a welcome video geared towards viewers who may not be subscribed to the page yet. It is wise to keep the welcome video short, between 30 seconds and a minute, and to make it as engaging as possible. Keeping in mind that viewers don’t enjoy advertisements and tend to engage more with videos that have a personal element, here are some welcome video

By |Monday, March 11, 2013|Social Media|0 Comments

3 Ways Businesses Can Enhance Their Blogs

By on March 6, 2013

It’s no secret that businesses should be blogging, and most are. So how can a business be sure that their content is being seen and having a good impact? We have come up with some effective tips for enhancing a blog environment and making sure shared content is reaching a valuable audience.

1. Appear more frequently in searches

While creating SEO friendly content seems like a formidable task it can actually be as easy as developing a list of strategic keywords to use in each blog post. Keep in mind that there is a fine line between over and under using keywords to improve SEO. For the best results use 1-2 keywords per 100

By |Wednesday, March 6, 2013|Social Media|0 Comments

The Rules of Real-Time Marketing

By on March 1, 2013

It seems like Oreo’s big win at the Super Bowl inspired many other brands to try their hand at real-time marketing during the Oscars, the most recent newsworthy event. While Hollywood stepped out for a night of awards and parties, many big brands stayed in and anxiously awaited the opportunity to share a witty insight or quick response with the millions of social media users that tuned in for the show.

While many brands participated in the real-time marketing flurry of Oscar Sunday, very few received glowing reviews for their efforts. Oscar Mayer is one of the brands that created an overall successful campaign focused around the Oscars. The lunchmeat business started on a light note by making jokes about the #Oscars hashtag:

By |Friday, March 1, 2013|Social Media|0 Comments

Take Your Twitter Presence to the Next Level

By on February 21, 2013

The number of internet users with a Twitter account has more than doubled in the past two years making it the second largest social media network according to findings from Pew Research Center. Brands willing to take an extra step to make their profiles stand out can use these tips for inspiration: 

1. Get A New Look
Everyone knows Twitter profiles can be customized but in order to stand out, uploading a custom profile photo just isn’t enough anymore. Instead, brands willing to take their profiles to the next level can use their background and cover photo to make a statement like FedEx has done by integrating the two into a visually appealing piece of digital artwork:

””

By |Thursday, February 21, 2013|Twitter|0 Comments