10 Ways to Improve Social Engagement Today

By on October 1, 2014

Social media is a great tool for marketing and sales, but it can take a while to build rapport with your audience and to grow an actively engaged social following. And who has the patience or time for that? The infographic below includes ten actions you can take today to improve your social engagement quickly and painlessly.

10 Ways to Improve Social Engagement Today1. Update Your Social Media Profiles

You never know what will act as the catalyst for gaining your next valuable connection or prospect, so keep your job title, location, links to third party websites, and picture as current as possible.

2. Increase Thought Leadership

Information on Twitter moves fast. Scheduling content to post to your profile throughout the day will save

The Role of Social for Inside Sales Teams

By on September 3, 2014

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The sales force is undergoing major changes. Customers are more connected to information than ever before, and many companies are struggling to adapt to a sales process that is largely completed before the sales rep can connect with the consumer. How can insides sales teams overcome this shift and take control of the sale? The answer is simple: Social Sales.

rFactr and Force Management understand the pressure inside sales teams are facing in reaching the connected buyer, and agree that including social in the sales process enables a sales team to meet this challenge in a way that drives measurable results. Employing social selling tools and a proven social sales strategy enables sellers

By |Wednesday, September 3, 2014|Social Media|0 Comments

How To Get Out Of A Social Sales Rut

By on April 9, 2014

Even the most seasoned social sellers hit a wall sometimes. Much like the traditional sales process, social selling has its ups and downs, and occasionally you may find yourself feeling as though you’re stuck in a social selling rut. But don’t despair! Use these LinkedIn-specific tips to generate new leads or to invigorate old ones.

1.    Update Your Profile

Have you recently received new responsibilities that aren’t reflected on your LinkedIn profile? Add them! And while you’re at it, look at other areas of your profile that can always use a quick refresh such as your skills and expertise, summary and professional portfolio. Keep in mind that when you update your profile your network is notified, giving other users a reason to check out your page and interact with you.

2.    Reconnect

By |Wednesday, April 9, 2014|LinkedIn, Social Sales|0 Comments

7 Predictions For Social Selling in 2014

By on December 12, 2013

Businessman Consulting Glowing Crystal BallDuring 2013 we saw an increase in overall social media activity, a change in B2B buying behaviors, and the first markers of success for sellers leveraging social relationships. Needless to say, these trends aren’t going anywhere soon. But what new trends will 2014 hold for the sales force? We foresee required social activity, an emphasis on Twitter and mobile strategy, and a closer relationship with marketing.

1. Sellers will be charged with bringing the customer back into the conversation

Keyboard selling is quickly becoming a thing of the past. Instead of a sales cycle that ends with the dismissal of data into a marketing automation system, sellers will find themselves managing the lead nurture

Overcoming Common Fears of Social Selling

By on November 14, 2013

Overcoming the Fear of Social SellingSocial selling is not a new or revolutionary concept, in fact it is a recognizable trend. Most sales people will tell you that buying behaviors are changing and customers now spend the earliest parts of the sales cycle completing research online, reviewing feedback from their trusted social contacts, and forming an opinion before ever interacting with a seller.

So why aren’t more sales teams taking advantage of social channels? It is because of the fear of unknown factors. Below are some of the most common fears of social selling, and the simple solutions top sellers are already discovering.

Fear #1 – “My Prospects Aren’t On Social”

With well over

By |Thursday, November 14, 2013|Social Media, Social Sales|0 Comments

Take Your Twitter Profile from Social to Social Sales

By on October 8, 2013

Take Your Twitter Profile from Social to Social Sales

As success with social selling continues to grow, sales professionals will find it crucial to turn to social media as a way of generating leads and reaching their sales goals. The process may seem daunting, but setting up optimized social sales profiles on social networks is actually fairly similar to setting up a social media account for any other purpose. There are just a few tips you’ll want to keep in mind in regards to taking your account from social to social sales. Read on for suggestions that will help you optimize your Twitter account for social selling.

 1. Profile Picture

Not adding a

By |Tuesday, October 8, 2013|Social Sales, Twitter|0 Comments

4 Ways to Warm Up a Lead on LinkedIn

By on September 10, 2013

Getting Started with LinkedInThe cold call seems like it’s here to stay, but that doesn’t mean it can’t evolve. Social media networks, such as LinkedIn, offer the sales force an avenue for “warming up” cold leads while serving as a platform for sourcing new prospects.

Here are some tips for leveraging LinkedIn as a social sales tool and revenue generator.

1.       Check Your Profile

LinkedIn is a professional network, so make sure you are representing yourself in a professional manner. Don’t use a photo that is low resolution or inappropriate. Instead, find a photo of you, by yourself, that best represents the way you portray yourself at work. If you don’t have such a photo, take

By |Tuesday, September 10, 2013|LinkedIn, Social Sales|0 Comments

5 Tools Every Social Seller Needs

By on August 6, 2013

Social selling can open many doors for a salesperson, but knowing where to start can be confusing. Listed below are five tools that can make the work of a social sales person less stressful and more effective.

5 Social Media ToolsLinkedIn Skills and Expertise

When it comes to connecting with professionals, LinkedIn is one of the best social media networks a social seller can have in their tool box. LinkedIn Skills and Expertise are especially valuable in helping social sellers to legitimize themselves in the professional space as endorsements show that others support the skills listed on your profile.

A great way to receive endorsements on LinkedIn is to endorse your

Social Media Rewind | 7.26.13

By on July 26, 2013

LinkedIn to Place Ads in News Feed

LinkedIn announced that it will be offering companies the opportunity to leverage Sponsored Updates. The new feature will allow business to share branded messages in the news feeds of LinkedIn’s 225 million users.

What does this mean for social sales?

LinkedIn’s Sponsored Updates will be similar in look and function to Facebook’s Sponsored Stories and Twitter’s Promoted Tweets. LinkedIn users will have the ability to “like”, comment, or share the content and can follow the brand that sponsored the update from within their news feed. LinkedIn is also allowing the messages to be targeted to specific users by allowing companies to focus their reach on subsets of LinkedIn’s users based on the information displayed in their professional profile.

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