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rFactr Teams with Marketo Marketing Nation

By on November 20, 2014

rfactr-logoWe are excited to join Marketo Marketing Nation! Check out this press release to learn about our presence on Launchpoint and why Marketo fits our marketing needs. 

November 17, 2014 – Marketo, the leading provider of engagement marketing software and solutions, today announced that rFactr, the leader in social sales software, has selected Marketo’s engagement marketing platform and joined Marketo’s LaunchPoint ecosystem, the industry’s most complete ecosystem of marketing solutions.

rFactr needed a powerful solution to integrate seamlessly with its existing CRM solution, score content and increase marketing’s contribution to the sales pipeline while reducing time spent on immature leads. With Marketo, rFactr is also able to track every interaction across multiple channels and create truly personal relationships with

By |Thursday, November 20, 2014|News, Social Sales|0 Comments

4 Tips for Implementing a Successful Social Sales Program

By on November 11, 2014

Launching A Successful Social Sales ProgramLaunching a social selling program may seem daunting, but you can increase your company’s odds of launching a successful program by leveraging best practices from inception. Below are some tips that we at rFactr are proud to implement in each of our program launches.

Start at the top.

As with most initiatives, in order to for a social selling program to be successful companies must find a way to get key stakeholders on board from the beginning. Receiving endorsements from VP’s of sales and marketing will place your program in a positive light, increasing the likelihood of excitement and adoption in end users.

Early acceptance of the program from top sales performers can also lead to useful

By |Tuesday, November 11, 2014|Social Media, Social Sales|0 Comments

10 Ways to Improve Social Engagement Today

By on October 1, 2014

Social media is a great tool for marketing and sales, but it can take a while to build rapport with your audience and to grow an actively engaged social following. And who has the patience or time for that? The infographic below includes ten actions you can take today to improve your social engagement quickly and painlessly.

10 Ways to Improve Social Engagement Today1. Update Your Social Media Profiles

You never know what will act as the catalyst for gaining your next valuable connection or prospect, so keep your job title, location, links to third party websites, and picture as current as possible.

2. Increase Thought Leadership

Information on Twitter moves fast. Scheduling content to post to your profile throughout the day will save

The Role of Social for Inside Sales Teams

By on September 3, 2014

Learn more about AA-ISP Boston

The sales force is undergoing major changes. Customers are more connected to information than ever before, and many companies are struggling to adapt to a sales process that is largely completed before the sales rep can connect with the consumer. How can insides sales teams overcome this shift and take control of the sale? The answer is simple: Social Sales.

rFactr and Force Management understand the pressure inside sales teams are facing in reaching the connected buyer, and agree that including social in the sales process enables a sales team to meet this challenge in a way that drives measurable results. Employing social selling tools and a proven social sales strategy enables sellers

By |Wednesday, September 3, 2014|Social Media|0 Comments

How To Get Out Of A Social Sales Rut

By on April 9, 2014

Even the most seasoned social sellers hit a wall sometimes. Much like the traditional sales process, social selling has its ups and downs, and occasionally you may find yourself feeling as though you’re stuck in a social selling rut. But don’t despair! Use these LinkedIn-specific tips to generate new leads or to invigorate old ones.

1.    Update Your Profile

Have you recently received new responsibilities that aren’t reflected on your LinkedIn profile? Add them! And while you’re at it, look at other areas of your profile that can always use a quick refresh such as your skills and expertise, summary and professional portfolio. Keep in mind that when you update your profile your network is notified, giving other users a reason to check out your page and interact with you.

2.    Reconnect

By |Wednesday, April 9, 2014|LinkedIn, Social Sales|0 Comments

7 Predictions For Social Selling in 2014

By on December 12, 2013

Businessman Consulting Glowing Crystal BallDuring 2013 we saw an increase in overall social media activity, a change in B2B buying behaviors, and the first markers of success for sellers leveraging social relationships. Needless to say, these trends aren’t going anywhere soon. But what new trends will 2014 hold for the sales force? We foresee required social activity, an emphasis on Twitter and mobile strategy, and a closer relationship with marketing.

1. Sellers will be charged with bringing the customer back into the conversation

Keyboard selling is quickly becoming a thing of the past. Instead of a sales cycle that ends with the dismissal of data into a marketing automation system, sellers will find themselves managing the lead nurture

Overcoming Common Fears of Social Selling

By on November 14, 2013

Overcoming the Fear of Social SellingSocial selling is not a new or revolutionary concept, in fact it is a recognizable trend. Most sales people will tell you that buying behaviors are changing and customers now spend the earliest parts of the sales cycle completing research online, reviewing feedback from their trusted social contacts, and forming an opinion before ever interacting with a seller.

So why aren’t more sales teams taking advantage of social channels? It is because of the fear of unknown factors. Below are some of the most common fears of social selling, and the simple solutions top sellers are already discovering.

Fear #1 – “My Prospects Aren’t On Social”

With well over

By |Thursday, November 14, 2013|Social Media, Social Sales|0 Comments

Take Your Twitter Profile from Social to Social Sales

By on October 8, 2013

Take Your Twitter Profile from Social to Social Sales

As success with social selling continues to grow, sales professionals will find it crucial to turn to social media as a way of generating leads and reaching their sales goals. The process may seem daunting, but setting up optimized social sales profiles on social networks is actually fairly similar to setting up a social media account for any other purpose. There are just a few tips you’ll want to keep in mind in regards to taking your account from social to social sales. Read on for suggestions that will help you optimize your Twitter account for social selling.

 1. Profile Picture

Not adding a

By |Tuesday, October 8, 2013|Social Sales, Twitter|0 Comments

4 Ways to Warm Up a Lead on LinkedIn

By on September 10, 2013

Getting Started with LinkedInThe cold call seems like it’s here to stay, but that doesn’t mean it can’t evolve. Social media networks, such as LinkedIn, offer the sales force an avenue for “warming up” cold leads while serving as a platform for sourcing new prospects.

Here are some tips for leveraging LinkedIn as a social sales tool and revenue generator.

1.       Check Your Profile

LinkedIn is a professional network, so make sure you are representing yourself in a professional manner. Don’t use a photo that is low resolution or inappropriate. Instead, find a photo of you, by yourself, that best represents the way you portray yourself at work. If you don’t have such a photo, take

By |Tuesday, September 10, 2013|LinkedIn, Social Sales|0 Comments