Marketers are limited on how they can maximize their assets. GrowthPlay utilized SocialPort to recycle marketing content and create a consistent buzz to each of their assets and landing pages. This led to doubling inbound leads and an additional net new revenue of $1.3M.
How We Help:
- Ability to distribute strategic corporate and 3rd party industry content to sales
- Ability to track effectiveness of content
- Streamlined compliant tools with oversight and revenue attribution measurement and tracking
- Ability to track marketing’s contribution to revenue
- Alignment between marketing and sales
How We Measure:
- Increased volume of quality inbound leads
- Increased content reach and amplification
- Efficient marketing operations and spend (fewer tools)
- Increased lead flow with lower CAC
- Improve individual reputation to elevate brand with the digital buyer
What You Get:
- Centralized repository of targeted, compliant content segmented for appropriate company resources
- Measurement of content distribution and social engagement in the sales process – by rep/region/BU
- Ability to integrate and track success with existing marketing and CRM platforms
- Efficient distribution and amplification mechanism
- Scalable way to transfer tribal knowledge (Social sales training program)
Have a question or want to know more? Drop us a line.
We help some of the most successful sales organizations across the globe do social selling right. Feel free to contact us and we will do everything we can to respond quickly.