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Richard Brasser

Richard Brasser

CEO

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Specialties:

Sales Enablement, Social Sales Training, B2B Marketing, Social Media Marketing, Interactive and New Media, Social Media Compliance, B2B Social Media, Online Community Development, Social Media Education and Training

Books:

Author of – “Navigating the Turbulent Waters of Social Networking”
Contributing Writer – Jeffrey Gitomer’s book “Social Boom”

Richard Brasser is the foremost expert in helping companies increase the effectiveness and influence of their salesforce through strategic use of social communication. Having created the sales enablement program for some of the world’s best brands, Richard leads the team at rFactr and their pursuit of enabling salespeople to leverage social communication and build more meaningful relationships by aligning with the new buying behavior of prospects.
As the creator of the revolutionary product SocialPort and Social Accelerator, Richard has created a scalable way for large enterprise corporations to leverage the power of their distributed sales networks to create net new opportunities while maintaining the brand standards and compliance for social sales communications.

As an acclaimed speaker, author and thought leader, Richard is an advisor to the G100 (Organization of CEO’s from Fortune 500 companies), has been a speaker for the Inc. 500 conference, an “Entrepreneur Roadmap” board member for the Kauffman Foundation, a member of the Social Media Task Force for NASDAQ and the Social Media lead strategist for the Charlotte Interactive Marketing Association. He has lead the social media strategy with companies such as Microsoft, SAP, IBM, Intuit, Lexis Nexis, Avaya Nortel and GMAC. In addition, Richard’s executive acumen has been recognized as the Charlotte Entrepreneur of the Year in 2003, Business Person of the Year by the NRCC, honored as a “Face of Entrepreneurism” by Inc. Magazine, and a recipient of the National Leadership Award by the Business Advisory Council. Having a special aptitude for spotting trends, managing growth and creating transformation, Richard continues to be at the leading edge of sales and marketing strategy. This vision has helped rFactr become the world’s best social sales enablement platform.