The rFactr refers to the measured average increase in revenue that our clients experience. The rFactr equation helps companies input their particular company dynamics and arrive at a predicted impact of launching a program with rFactr. This equation has held true for companies ranging from 5 salespeople and less than $10MM in revenue to some of the largest organizations in the world. Our ability to meausre and predict the incremental increase in revenue production sets us apart in the marketplace and allows companies to invest in programs with an expectation of significant return. Please use the following table to predict your own rFactr impact of both revenue and lead generation.